American Girl Doll 2016 is Unveiled

And the American Girl Doll for 2016 is -Lea Clark, a talented photographer and animal lover.

Revealed this morning on Good Morning America,Lea is the newest doll in the specialty line which produces dolls depicting girls of diverse backgrounds and interests.

Lea is described as an adventurous 10-year-old girl who discovers a world of possibilities when she visits Brazil.

As with other American Girl Dolls of the year, there will be a movie out this summer featuring adventures of Lea.  In addition to a movie there are books titled, “Lea Dives In,”  “Lea Leads the Way,”  and “Lea and Camilla.”  All three books were written by author Lisa Yee.

American Girl created a year-long fundraising campaign to support the World Wildlife Fund. Through its Wild at Art campaign, the doll maker is urging girls to use their artistic abilities to host an art sale and donate the proceeds to the fund.

American Girl has made a $50,000 donation to the fund to launch the campaign, according to the release, which also said the company would give $1 to the fund -– for a maximum of $100,000 –- for every purchase of one of three plush animals in Lea’s collection.

American Girl will also launch several initiatives throughout the year designed around the story of the Lea doll, including a paid app as well as free and paid in-store events.

The doll will be launched on January 1, 2016 at the American Girl Doll store located inside CoolSprings Galleria. Friday – Sunday, American Girl Doll store will be hosting a welcoming party for Lea from 12-4pm each day with free activities and giveaways.

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