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Deals, Trolleys & Treats: Historic Downtown Franklin Celebrates Small Business Saturday on November 29

Get ready to shop, stroll and savor the spirit of the season! The Downtown Franklin Association invites the community to join in the nationwide celebration of Small Business Saturday in Historic Downtown Franklin on Saturday, November 29, 2025. This beloved Main Street tradition offers something for everyone — from festive deals to free trolley rides and local delights.

What’s happening

  • Elle Park – 20% off entire store.
    117 1st Ave. N| Shop in-person or online

  • Finnleys: Special-priced vests for $29, puffers for $39, and 30% off sale items at 306 Main St. and online. Shop-local enthusiasts will find special offers at downtown favorites including:
  • Hollie Ray Boutique – 25% off entire store + free gift with purchase (while supplies last).
    109 1st Ave. N | Shop in-person or online (gift valid in-store only).
  • Kilwins Franklin: Buy two slices of fudge, get the third free — in-store at 312 Main St.
  • Landmark Booksellers: 10% off all purchases (in-person) at 114 E. Main St.
  • And more deals from other downtown favorites: Posh Boutique, Saint Goose Wine + Spirits, ShenStudio LLC, The Registry, and Twine Graphics.
  • Hop & Shop Free Trolley: Enjoy complimentary rides on the heated, handicap-accessible trolley every 30 minutes between The Factory and Downtown Franklin (10 AM–6 PM) — perfect for stress-free parking and shopping. The route loops through Main Street, 2nd, 3rd, and 4th Avenues.
  • Volunteers from the “Franklin Locals” crew will be sprinkled throughout the downtown area to share local tips, holiday cheer, and pass along surprises.
  • Whether it’s your first visit or a cherished annual tradition, this is your moment to slow down, shop with intention and support the heartbeat of our community — our small businesses.

Why it matters
Small Business Saturday isn’t just about great bargains — it’s about embracing the distinctive character, culture and economic vitality of our Main Street. Each purchase supports local entrepreneurs and ensures our downtown continues to thrive for years to come.

Event Details

  • Date: Saturday, November 29, 2025
  • Time: 10 AM to 6 PM (trolley service), shopping hours vary by merchant
  • Location: Historic Downtown Franklin, Main Street and surrounding streets

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