Its the first ever Google report on what styles are trending according to Google.
The style report will be issued twice a year, broken down by categories; seasons top trends, seasons top winners and losers and an extensive list of top trends. Â How does Google come to their conclusions? Â The report is based on six BILLION queries related to the apparel category and then Google looked at their monthly volume from January 2012 to February 2015.
“We then applied a Time Series Clustering* to group together queries based on time series of similar trends and/or seasonality. From the time series clusters, we curated the most significant queries in each cluster to illustrate a specific behavior,” states Google.
Here is what’s IN:  jogger pants, palazzo pants, tulle and midi skirts.
Out:Â one shoulder dresses, peplum dresses, vintage clothing, string bikinis
Seasonal Specific Trend
IN:white lace dresses, high waisted bikinis, rompers, shift dresses, white jumpsuits
OUT:Â skinny jeans, custom t-shirts, corset dresses
See the full report at Google.
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