Art Class, Target’s newest Kids’ apparel and accessories brand, is now in stores. The trendy line is all about encouraging kids to express themselves through what they’re wearing, just like an actual art class.
Hot on the heels of last year’s introduction of megahit lines Pillowfort and Cat & Jack, Art Class will feature a fashion-forward aesthetic with its of-the-moment picks and seasonal selects for boys and girls. The brand also will feature limited-edition, capsule collections on an ongoing basis.
“The line gives kids the ability to have fun with their fashion – creating looks that are truly their own and truly original – all while offering moms and dads with the value and convenience their busy lives demand,” said Michelle Wlazlo, senior vice president of apparel and accessories at Target.
The first item on the Art Class syllabus? A limited-edition partnership called The Class of 2017, which will feature more than 100 items, including on-trend graphic tees, knit joggers, cut-off shorts, gauze dresses and more. Here’s the coolest part: Target teamed up with 10 talented youngsters who have made their mark on everything from surfing to photography to publishing, and asked them to help us design a collection that kids everywhere will love. These rising stars have already accomplished some pretty big things for their ages—and now they’ll add “fashion designer for Target” to their growing list of achievements. Meet The Class of 2017 below: Mercer Henderson, 14-Aidan Prince, 10-Haileigh Vasquez, 7-Johnny Orlando, 13-Hilde Lysiak, 10-Kendall Vertes, 14-Steve Roberson, 8-Cory Nieves, 12-Hawkeye Huey, 7-Asia Monet Ray, 11.
Prices range from $5.99 to $24.99, and new Art Class products will roll out on an ongoing basis every four to eight weeks.
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