LifeWay CEO to Host Seminar in Franklin LifeWay Store

Dr Rainer LifeWay

In Luke 10, a religious leader asks Jesus, “Who is my neighbor?” Churches in Franklin are about to get specific help understanding their neighbors and how to reach them at a seminar with LifeWay President and CEO Thom S. Rainer.

Rainer will be at the LifeWay Christian Store in Franklin on Tuesday, April 17, to present a one-hour seminar called “The New Normal for Reaching Your Community: Five Things You Must Know and Do.” Joining him will be Brad Waggoner, LifeWay executive vice president and chief operating officer, and Jonathan Howe, director of strategic initiatives.

Rainer, author of the new book “Becoming a Welcoming Church” from B&H Publishing, will show participants how to reach neighbors in their community more effectively with the gospel.

“The primary purpose of this event is to encourage pastors to move their churches to an outward focus,” Rainer said. “Church membership is not country club membership. We want church members to see themselves as missionaries to their community.”

Each attendee will receive a local report from the Percept Group to help church leaders better understand their community for ministry planning. The six-page demographic study—an $85 value—reveals key faith indicators for the community, such as religious identification, leadership preferences and involvement with faith.

“Reaching your community starts with knowing your community,” Rainer said. “That’s why we are providing churches with a demographic and psychographic survey of their ZIP code. The more you know about who lives in your community, the more effective your church can be at reaching them with the gospel.”

Participants will also receive a selection of LifeWay resources.

The seminar with Q&A will be from 8-9 a.m. at the LifeWay Christian Store in Franklin. Attendees can reserve a spot at the event by visiting Registration is $20.

Visit see a list of other LifeWay Store locations hosting seminars with Rainer.

Rainer is the author of more than two dozen books, including “Breakout Churches,” “Autopsy of a Deceased Church,” “I Am a Church Member” and “Who Moved My Pulpit?” Before coming to LifeWay, he was founding dean of the Billy Graham School of Missions and Evangelism at The Southern Baptist Theological Seminary in Louisville, Kentucky.

LifeWay Christian Stores, the largest Christian bookstore chain in the U.S., is owned and operated by LifeWay Christian Resources with headquarters in Nashville, Tennessee.