Duluth Trading

Duluth Trading Co, the lifestyle brand that specializes in high-quality solution-based casual wear and workwear, opened its new Franklin store on November 14 at 1725 Galleria Blvd (the former Lifeway store.)

A flannel ribbon-cutting event was held just ahead of welcoming customers to the store. This is the first Duluth location to open in Tennessee. On Friday, November 15, a Duluth store opened in Knoxville making it the second location. At one point, it was reported Duluth would open a store in downtown Nashville. According to Duluth officials, there’s no word on if or when that store will open at this time.

In addition to the ribbon cutting, customers watched a professional Lumberjack show featuring head-to-head axe throwing, single buck, and underhand chop.

Those shopping the store will find special discounts on various items. If you purchase $50 or more of merchandise, you will receive $10 off through Sunday, December 1.

Hours for the store are Monday – Saturday 10 a – 8 p, and Sunday 10 a – 5 p.

See our photos and video from the grand opening below.

About Duluth Trading

Duluth Trading is a rapidly growing lifestyle brand for the Modern, Self-Reliant American. Based in Mount Horeb, Wisconsin, they offer high-quality, solution-based casual wear, workwear, and accessories for men and women who lead a hands-on lifestyle and who value a job well done. They provide customers an engaging and entertaining experience. Their marketing incorporates humor and storytelling that convey the uniqueness of the products in a distinctive, fun way, and their products are sold exclusively through their content-rich website, catalogs and “store like no other” retail locations. They are committed to outstanding customer service backed by our “No Bull Guarantee” – if it’s not right, we’ll fix it. Visit our website at www.duluthtrading.com.



  1. In my opinion the prices at the Duluth Trading store are EXTREMELY pricey.
    What makes it even worse is most of the clothing is made in Vietnam, Thailand and China. It just put a bad taste in my mouth; when I can shop at other outlets that carry the same quality of clothing for much cheaper prices.

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