We showed the Instagram clip of Justin Timberlake’s William Rast clothing line. In this video, Timberlake talks more about the line, why it’s name William Rast and more about the inspiration for the line.
Timberlake says in order to understand the brand you have to understand where we come from. Both Timberlake and his business partner Trace Ayala grew up outside of Memphis. In the video he mentions that Nashville is just down the road and the line needs to be “a little bit country and a little bit rock and roll.”
Timberlake goes on to say “You have to want to make something that stands the test of time.”
Choosing to name the brand after their grandfathers, Timberlake’s grandfather – William Bomar and Ayala’s grandfather John Rast- Timberlake says, “it’s a crazy thing to look at a rivet with your grandfather’s name on it.”
The video was shot in Leiper’s Fork which is part of the Americana Triangle and also an integral part of the William Rast brand.
At the end of the video they give six words that describes William Rast – Happiness, Love, Blue, Denim, Style, and Americana.
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