Alcohol will be available for purchase by the general public at Vanderbilt Stadium beginning on Aug. 31, when the Commodores face Georgia in the 2019 football season opener, Vanderbilt Athletics announced today.
“Not only will this game day initiative enhance our fan experience, it will provide additional resources to invest in our mission of helping our student-athletes succeed on and off the field, such as through facility enhancements and in other areas,” said Malcolm Turner, Vanderbilt vice chancellor for athletics and university affairs.
Vanderbilt’s decision follows a recent announcement by the Southeastern Conference that it will allow the sale of alcohol in public areas during college athletic events at the discretion of each SEC institution. Alcohol sales at home football games will be guided by Vanderbilt’s new alcohol sales policy, designed to promote responsible consumption and a safe and enjoyable environment for all fans. A portion of revenue generated from alcohol sales will be used to support prevention and education programming on campus related to alcohol use.