The NOW Massage is set to open its first Tennessee location in Franklin this fall.
The NOW Massage boutique, located at 125 First Avenue North, will be owned and operated by father and son duo Mark and Luke Cianciolo. “Downtown Franklin will soon have a welcoming self-care oasis, featuring an amazing team of wellness professionals ready to help our community escape the stress and daily challenges of life,” said Mark Cianciolo, whose wealth of business experience spans more than 30 years in the healthcare industry.
The father and son team behind the Franklin boutique were drawn to the holistic business approach of The NOW, and the idea that self-care is a necessity and not a luxury. Luke Cianciolo, son to Mark Ciancolo and a recent graduate from the Quinlan School of Business at Loyola University Chicago, will run the boutique alongside his father. While the family gears up to open The NOW Franklin in the coming weeks, plans are in motion to bring two more locations to the Nashville area in 2021 and beyond, marking the start of a long-term business venture for the family.
“I am excited to bring such a new and innovative concept to the Nashville area, a leading growth city with a diverse economy that shares the same sense of community and togetherness that The NOW champions,” said Luke Ciancolo. “The NOW repositions massage as an integral part of one’s wellness routine, and appeals to a younger generation that is more focused on wellness and self care,.”
The NOW has reimagined the neighborhood spa experience with high-quality massages and custom enhancements for optimum healing. The boutique’s beachside inspired aesthetic features natural materials and is heightened by the signature scent of their calming Jasmine Coconut candles. Massage therapists receive advanced training on The NOW’s custom menu that goes far beyond the traditional modalities and is designed specifically for stress relief, relaxation, and muscle recovery. The branded product line will be available at the Franklin boutique for guests who want to bring a piece of The NOW lifestyle home with them.
Founded in 2015, The NOW Massage operates four locations in Los Angeles County with more than 50 new locations planned across the U.S including Atlanta, Austin, Chicago, Dallas, Denver, Ft. Lauderdale, Houston, Nashville, Raleigh, and Scottsdale, AZ. For more information please visit thenowmassage.com.
ABOUT THE NOW
The NOW Massage offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. The NOW has developed its own line of natural products to relax, recover and restore your mind and body at home. The collection includes Nourish, Scent and Room by The NOW. With steady expansion and bi-coastal boutique openings on the horizon, The NOW will be opening 54 locations in 17 cities including Atlanta, Austin, Chicago, Dallas, Denver, Ft. Lauderdale, Houston, Las Vegas, Raleigh and Scottsdale.