The NOW Massage Franklin Set To Open This Fall

NOW Massage
photo from NOW Massage

The NOW Massage is set to open its first Tennessee location in Franklin this fall.

The NOW Massage boutique, located at 125 First Avenue North, will be owned and operated by father and son duo Mark and Luke Cianciolo. “Downtown Franklin will soon have a welcoming self-care oasis, featuring an amazing team of wellness professionals ready to help our community escape the stress and daily challenges of life,” said Mark Cianciolo, whose wealth of business experience spans more than 30 years in the healthcare industry.

The father and son team behind the Franklin boutique were drawn to the holistic business approach of The NOW, and the idea that self-care is a necessity and not a luxury. Luke Cianciolo, son to Mark Ciancolo and a recent graduate from the Quinlan School of Business at Loyola University Chicago, will run the boutique alongside his father. While the family gears up to open The NOW Franklin in the coming weeks, plans are in motion to bring two more locations to the Nashville area in 2021 and beyond, marking the start of a long-term business venture for the family.

“I am excited to bring such a new and innovative concept to the Nashville area, a leading growth city with a diverse economy that shares the same sense of community and togetherness that The NOW champions,” said Luke Ciancolo. “The NOW repositions massage as an integral part of one’s wellness routine, and appeals to a younger generation that is more focused on wellness and self care,.”

The NOW has reimagined the neighborhood spa experience with high-quality massages and custom enhancements for optimum healing. The boutique’s beachside inspired aesthetic features natural materials and is heightened by the signature scent of their calming Jasmine Coconut candles. Massage therapists receive advanced training on The NOW’s custom menu that goes far beyond the traditional modalities and is designed specifically for stress relief, relaxation, and muscle recovery. The branded product line will be available at the Franklin boutique for guests who want to bring a piece of The NOW lifestyle home with them.

Founded in 2015, The NOW Massage operates four locations in Los Angeles County with more than 50 new locations planned across the U.S including Atlanta, Austin, Chicago, Dallas, Denver, Ft. Lauderdale, Houston, Nashville, Raleigh, and Scottsdale, AZ. For more information please visit


The NOW Massage offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. The NOW has developed its own line of natural products to relax, recover and restore your mind and body at home. The collection includes Nourish, Scent and Room by The NOW. With steady expansion and bi-coastal boutique openings on the horizon, The NOW will be opening 54 locations in 17 cities including Atlanta, Austin, Chicago, Dallas, Denver, Ft. Lauderdale, Houston, Las Vegas, Raleigh and Scottsdale.

Offers for you

Support our publication by shopping here

Improve Your Heart Health with All-Natural Soltea Daily Supplement – Click Now to Save 25% Off Your First Order
All-Natural Heart Health Supplement – Save 25% Now
Coding for kids! Introducing programming games for the next generation. Get your kids coding today.
Start with a free trial.
Overcome your credit card debt with Tally. Consolidate and save money while you pay it down.
Get started with Tally today.
Know your spending habits, anticipate overdrafts, and get up to $250. Only takes 2 minutes. No credit check.
Get your finances on track.
Lower your bills and stay on top of your financial life with Truebil, the app that helps you save every day.
Take control & start saving money!
Acorns helps you grow your money. Take control with all-in-one investment, retirement, checking and more.
Get a $5 bonus when you sign up.
Grow Credit
Grow Credit is a free Mastercard you can use to pay your subscriptions while you build credit.
Start building your credit today!
The easiest way to compare and save on home and auto insurance. Match coverage, compare rates and save.
Find hundreds in savings now!