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Dolly Parton at Grand Ole Opry

Celebrate Dolly Parton’s Birthday at White’s Mercantile

Today, Saturday, January 19th, is Dolly Parton's 73rd birthday. To celebrate the Queen of Country, White's Mercantile in downtown Franklin will host a party. Store...
Trisha Yearwood Jenna Hager Bush Today Show

“Today” Show Visit Downtown Franklin for Country Christmas

This week the "Today" Show featured Trisha Yearwood as they took a tour of downtown Franklin. They rode on the Holly Trolley, stopped by the Heirloom Shop...
Holly Williams

Main Street Shop Owner Adds to Family

Country music royalty and owner of White's Mercantile in downtown Franklin and Nashville, Holly Wiliams added to her family over the weekend. The granddaughter of...

When Will White’s Mercantile Open?

Main Street in downtown Franklin is expecting some new business openings.  We couldn't be more excited about singer/songwriter Holly Williams joining Main Street merchant,...

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