For many, when Starbucks red cups return, it’s a signal that the holiday season is drawing near.
Since 1997, Starbucks has welcomed the holidays with a special red cup that celebrates the spirit of the season. Over the years, designs have ranged from the modern, using whimsical brushstrokes in bold colors, to the nostalgic, featuring mistletoe and ornaments. This year, for the first time, Starbucks red cups will feature designs created by customers with 13 distinct cups in stores which began on Thursday, November 10.
“We hope that this year’s red holiday cup designs express the shared spirit of the holidays as told by our customers,” said Sharon Rothstein, Starbucks global chief marketing officer.
For years Starbucks customers have been decorating their white cups. Taking a cue from customers who had been using their red holiday cups as a canvas, last December Starbucks invited customers to share their designs on Instagram.
After collecting designs from 13 countries with 1200 participants, Starbucks chose 13 different designs representing 6 countries to feature this holiday season.
Their designs will be showcased on the holiday cups served in the more than 25,000 Starbucks stores in 75 countries.
Through today, November 14th, Starbucks is offering a buy one, get one free. The deal applies to hot, iced and blended holiday beverages including include: Chestnut Praline Latte, Peppermint Mocha and Skinny Peppermint Mocha, Caramel Brulée Latte, Gingerbread Latte, Eggnog Latte, Teavana Joy Brewed Tea, and Spiced Sweet Cream Nariño 70 Cold Brew.
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