William Rast announced the launch of its Fall/Winter 2016 collection at several new national retailers including Belk at the CoolSprings Galleria. Unlike any other clothing launch, the collection was announced with a short film and print campaign featuring co-founders Justin Timberlake and Trace Ayala.
As one of the newest celebrities to call Williamson County home, Timberlake stated that his roots in Memphis and his new home in Leipers Fork inspired the new collection. In one tweet for the William Rast brand, they used the hashtag Millville stating that was where the brand was inspired.
As we shopped at Belk in the CoolSprings Galleria, you will find both the women’s and men’s collections in the store.
In the women’s section at Belk, the collection includes t-shirts, a plaid shirt, a chambray shirt, denim skirt and two jackets. The chambray shirt and plaid shirt can be worn as either a plain shirt that buttons up the front or as a crossover shirt depending on how you button the last button on the shirt.
You will also find in the women’s department, the entire line of women’s jeans with several fit options to choose from: high-rise skinny, tomboy slim, flare crop jeans, full-length flare, and boyfriend jeans all in a variety of washes.
In the men’s department at Belk, you will see the William Rast collection just as you enter the lower level of the men’s store. Thanks to Belk’s recent renovations, Belk now has two stores to shop in the CoolSprings Galleria, one which houses the women and home store, the other contains men and children’s selections.
Included in the William Rast men’s collection at Belk is an assortment of t-shirts with abstract flags on them, and sayings, “Best Laid Plans,” and “Legend.”
Probably the most iconic piece of the men’s collection are the denim jackets. The jacket you see Justin Timberlake wearing in all of the promo videos is called the Erwin jackets and can be found at Belk. These jackets come in at just $119, available in a black denim and a dark denim.
They also offer men’s jeans with a slim fit straight leg and a relaxed straight leg cut. Collections prices start at $29.50 -$159.50. Some of the collection is currently 30 percent off in the stores. Belk received the line just over a month ago, you can also shop William Rast at Belk online.
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