Chad Schmidt and Virginia Reynolds have joined Franklin-based Sheridan Public Relations (SPR).
Schmidt is now a principal at SPR and has 20 years of experience in marketing, communications, grass-roots campaigns, advertising and related fields. He was previously Counsel On Call’s director of marketing and communications, a role he held for eight years and during which the company’s revenue quintupled.
Prior to Counsel On Call, he was part of McNeely Pigott & Fox’s senior staff, managing teams in the wireless communications, automotive, government and retail industries, among others. Earlier in his career, he served on the editorial staff of LINKS – The Best of Golf magazine in Hilton Head, S.C. He is a Nashville native and graduated from Washington University in St. Louis.
“I’ve known Jay for many years and admired Sheridan PR’s work for some time, so it was a perfect opportunity for me to do what I love,” Schmidt said. “It’s a vibrant and very talented team that has the communications skills needed today and in the future, and we’ll achieve some wonderful results for SPR clients.”
Reynolds, also a Nashville native, has more than 15 years of experience and is a senior account supervisor at SPR. She also worked at Counsel On Call, as a marketing manager, where she focused on a range of activities related to events, internal and external communication and social media. During that time, Counsel On Call’s national team of attorneys doubled to more than 900, making it one of the largest in its sector of the profession.
Prior to Counsel On Call, Reynolds served as the public relations manager at Catholic Charities – Archdiocese of Boston, and in alumni and development at Davidson Academy in Nashville. She earned her master’s degree in integrated marketing communications from Emerson College in Boston and a bachelor’s degree from University of Evansville in Indiana.
“The SPR team is a dynamic group of professionals that delivers a unique and outstanding work product, and I hope my experience will complement that and contribute to its continued success,” Reynolds said.
SPR has a new home office located at 223 4th Avenue North in downtown Franklin with a complete staff of seven team members.
“Chad and Virginia bring a different set of skills to our team, not only from a business and management perspective, but from designing and leading large initiatives for companies and organizations facing an array of challenges,” said Jay Sheridan, founder of SPR. “As we continue to grow as a firm, their strengths and experiences will be true assets to both our internal team and our clients.”
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