Pilgrimage Festival has just announced the addition of Justin Timberlake as a Producer and Partner in this year’s upcoming event in September at Harlinsdale Farm.
Pilgrimage Festival, now in its second year, was created by Better Than Ezra’s Franklin resident, Kevin Griffin. Timberlake said in a statement that it was “an amazing opportunity to help build an exceptional event and contribute to my community,” and Griffin called Timberlake “a perfect fit” for the festival, reported Associated Press.
“I couldn’t be more excited about becoming part of The Pilgrimage Music & Culture Festival. Being a Tennessee native and now a member of the community in Franklin, I have been watching the development of the festival over the past two years. For me, this is an amazing opportunity to help build an exceptional event and contribute to my community,” says Justin Timberlake.
Timberlake’s creative director Trace Ayala who is also a Franklin resident, couldn’t agree more. “Being a resident of Leiper’s Fork and the Franklin community, I’m thrilled to have this event right here in my own backyard! As Justin’s creative director, I’m looking forward to putting our stamp on this thing! It’ll also serve as a great stage to showcase the artists we’ve signed to our artist development company, Villa 40.”
Original Pilgrimage Music & Cultural Festival producers (Kevin Griffin, Brandt Wood, Michael Whelan) will work closely with Justin Timberlake, although he will not be performing this year, and Trace Ayala on the creative direction of the upcoming festival taking place September 24 + 25 as well as years to come.
“It really is a perfect fit to have Justin on board as a partner not only for his knowledge and accomplishments in the music industry but also his love for the Tennessee area,” says co-founder Kevin Griffin. “We are looking forward to introducing new fans to Pilgrimage and to the music, food, and culture of the southern region.”
This year’s lineup includes Kacey Musgraves, Anderson East, Beck, Better Than Ezra and many more.
Not only will the festival drive tourism dollars to Williamson County but a portion of each ticket sale will benefit the City of Franklin and Franklin Parks. In addition, a portion of ticket sales will also benefit MusiCares®, a nonprofit organization that was established by The Recording Academy® to provide a wide range of emergency financial assistance and addiction recovery resources to members of the music community.
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