Pantone, which is recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity, announces a Color of the Year each year.
Recently, they announced PANTONE 19-4052, Classic Blue, as the Pantone® Color of the Year for 2020. Calling it “a timeless and enduring hue elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking.”
Something new this year for Pantone is they have added a multi-sensory layer to the color of the year. Below are the ways you will see Classic Blue in 2020.
Classic Blue in Fashion
PANTONE 19-4052 Classic Blue is a poised and self-assured blue hue elegant in its simplicity. Genderless in outlook and seasonless in endurance, this foundational anchor shade enables color mixes throughout the spectrum, as well as making a strong statement on its own. Emblematic of heritage but at the same time highly contemporary, versatile PANTONE 19-4052 Classic Blue takes on distinct appearances through application to different materials, finishes and textures from shimmering metallics, lustrous sheens and high-tech materials to hand crafted looks and more fragile fabrics.
Classic Blue in Beauty
In the ultimate display of personal expression, PANTONE 19-4052 Classic Blue makes a dramatic statement for eyes, nails and hair in a variety of finishes from glittery and glam to dusty matte.
Classic Blue in Home Décor
Offering the promise of protection PANTONE 19-4052 Classic Blue is a pervasive favorite for home. Creating a stable foundation from which to build, PANTONE 19-4052 Classic Blue injects creative confidence into interiors, transforming a space through unique color combinations and tonal statements. Easily applied across so many different materials, textures and finishes, PANTONE 19-4052 Classic Blue is a dependable blue that can take you in different directions expressing tradition and elegance as well as unexpected boldness.
Classic Blue in Graphic Design and Packaging
Because of PANTONE 19-4052 Classic Blue’s relation to the sky at dusk, something we see every day, it maintains a perception of dependability and constancy. A color we respond to viscerally as being trustworthy, PANTONE 19-4052 Classic Blue is an ideal shade for many applications of graphic design. This is especially true for packaging where PANTONE 19-4052 Classic Blue conveys the message of honesty, credibility and reliability that today’s consumers are connecting to.
Classic Blue in Food and Beverage
Blue foods and beverages including PANTONE 19-4052 Classic Blue like shades are rich in anthocyanins. With this relationship to wellness and self-care these blue foods help to build a solid foundation, acting as a form of protection for good health. In addition to their natural health benefits, these blue foods also bring style and sophistication to the table.
Classic Blue as a Multi-Sensory Experience
In addition to releasing the iconic Pantone color swatch for PANTONE 19-4052 Classic Blue, Pantone has collaborated with a number of sensory experts from the worlds of music, food, fashion, beauty and technology to envision PANTONE 19-4052 Classic Blue as a sound, a smell, a taste, and a feeling. Taken together, all of these sensory inputs have been designed to inspire creatives and consumers to think about color differently, to uncover new patterns and associations, and to encourage them to create new experiences that speak to people’s hearts as well as their minds.
