One Supermarket Chain Hopes to Entice Customers With In-Store Beer Stations

from USA Today: 

Kroger is tapping in-store beer stations and tastings in the supermarket chain’s latest push to drive customer traffic.

The beer offerings are part of a national push to court beer lovers. Kroger has had beer stations in Arizona stores for years and more recently in Columbus, Ohio, and Atlanta.

But now in 2015, Kroger has rapidly expanded beer stations to selected stores in:Lexington, Ky.; Memphis; Little Rock; Richmond, Va.; and Los Alamos, N.M. It also has added them to stores in the Pacific Northwest at its Fred Meyer and QFC chains.

“Wine and growler bars are a natural evolution for our adult beverage departments — by adding growlers, we are able to introduce our customers to new and emerging breweries that are only available on draft,” said Jason Milburn, Kroger’s national beer coordinator.

Read the entire story here.