While beer enthusiasts have been able to enjoy the unique flavors of Mantra Artisan Ales at their Franklin taproom—and from a limited number of taps around Music City—since opening in 2015, the craft brewery has announced that three of their most celebrated beers can now be purchased at retail stores and an expanded list of restaurants and bars throughout Nashville and Chattanooga.
Mantra Artisan Ales, a boutique craft beer brewery and taproom located in Franklin, Tenn., is the creation of Celebrity Chef Maneet Chauhan and award-winning Brewmaster Derrick Morse. The brewery produces an unmatched variety of globally-inspired beers with unique flavor characteristics.
“We love to brew with ingredients and flavors found around the world to create unique tastes and sensations you wouldn’t normally find in beer,” said Morse. “In the process, we’ve also created really solid, consistent flavor profiles so we’re able to challenge our customers who are more experienced drinkers but stay accessible to someone who’s not as into beers and just wants to enjoy a really good brew. That’s a big part of how we’ve been able to grow our success so quickly and continue to expand into more markets.”
The three high-quality craft beers chosen for the first retail launch are among the brewery’s year-round staples offered at the taproom, which boasts 24 taps. The three varieties are now available for purchase in 12-ounce bottle six-packs at more than 70 retail locations and enjoyed at more than 120 bars and restaurants around Nashville and Chattanooga, including Red Dog Wine & Spirits, Cool Springs Wine & Spirits, Craft Brewed and Midtown Wine & Spirits.
Battleground Farmhouse Ale is the brewery’s ode to Franklin and Williamson County and the storied surroundings of the taproom’s residing city. The light-hued beer is a Saison-Witbier hybrid with a light flavor and dry finish at 4.7% ABV.
Japa—named after the meditative repetition of a mantra—is Mantra’s chai-spiced milk stout. The addition of chai lends to an aromatic beer with a sweeter flavor, and it comes in at 6% ABV.
The final of the three releases is the Saffron IPA. An Indian Pale Ale, Saffron is brewed with saffron and cardamom and comes in at 6.2% ABV and 55 IBU.
The packaging design was a large part of Mantra’s first retail launch, and the brewery enlisted the help of local animator and designer Jonathan Richter, whose clients have included Sony, Warner Bros. Music and MTV Networks, to help conceptualize and bring to life their vision for the Battleground Farmhouse Ale, Japa and Saffron IPA.
“The product is always vying for attention on a shelf full of competitors so we wanted to emphasize the beer’s uniqueness,” said Richter. “When faced with trying a new beer, people look for a visual experience that agrees not only with what they’re reading in the title and description, they’re looking for something that hopefully agrees with what they’re hoping to taste.”
The collaboration focused on consumer experience, color palettes and the use of watercolors to express the collision of art and science in the beermaking process.
Middle Tennessee is the initial launch market for Mantra, but the brewery is making plans to extend its distribution to regional cities such as Memphis, Tenn., Bowling Green, Ky., Asheville, N.C., and Cincinnati, Ohio, in 2017.
Mantra’s taproom is open Wednesdays through Fridays from 3-9 p.m., Saturdays from 12-9 p.m. and Sundays from 12-6 p.m. For more information, visit Mantra Brewing website.
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