LIDS

LIDS Sports Group will open a redesigned LIDS store at the CoolSprings Galleria on March 22. The relocated mall store encompasses LIDS’ new store design concept that debuted in 2018, which includes a completely remodeled store.

To celebrate the new shopping experience with brand fans, LIDS will host a celebration for shoppers on Friday, March 22, at the CoolSprings Galleria store complete with live music, giveaways and special deals. The first 25 shoppers will receive LIDS gift cards, while the first 100 customers will receive a surprise scratch-off prize. In addition, LIDS will be offering 50 percent off customization March 22 and 23.

LIDS’ new design concept at CoolSprings Galleria appeals to the brand’s core customers that reside at the intersection of fan and fashion. The layout is focused on creating a clear, comprehensive path throughout the store while emphasizing LIDS’ key differentiators, such as being the country’s largest headwear retailer and offering product personalization through custom embroidery.

“Providing shoppers with the largest and most on-trend selection of headwear is what sets LIDS stores apart,” said Tom Ripley, chairman and CEO of LIDS Sports Group. “By investing in a store design that represents the next era of LIDS, we’re evolving the customer experience and improving our omni-channel presence.”

The new store will feature headwear styles that are exclusive to LIDS and represent recently launched products from partners such as New Era, ‘47 and Nike. LIDS has made a conscious effort to pull product away from the wall and towards customers to interject a new energy while creating a more engaging shopping experience. New digital messaging towers and screens have also been added throughout the store to better communicate fresh product styles, loyalty program perks and in-store promotions.

While LIDS Sports Group has long offered custom embroidery in the majority of its LIDS locations, the updated store introduces a designated “Custom Zone” that serves as a central destination for shoppers, highlighting the brand’s unique ability to personalize headwear. Now connected to the centralized cash wrap, the “Custom Zone” features touch-screen technology where customers can browse a digital library of customization options.

The embroidery machine itself is highly visible for customers to watch the process unfold as the in-store specialist creates a shopper’s custom design digitally and leaves the embroidery machine to do the rest. The EmbroidiGraph option is exclusive to LIDS and allows stores to embroider autographs of current professional athletes on headwear. Shoppers can also request the embroidery of names, numbers, quotes, phrases, images and more to truly make the headwear their own. In support of its omni-channel business, LIDS has also included a feature wall within the cash wrap to display online orders that have been pulled, making it seamless for customers to pick up and check out.

LIDS Sports Group currently operates more than 1,100 retail locations across North America and has sold more than 300 million hats since its founding. To learn more, visit www.lids.com.

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