INFINITI to Donate $1 Million Toward the Fight Against Cancer

Time Out For The Win

INFINITI announced the winner of its Timeout for the Win, #TIMEOUTFTW, campaign is Steve Prohm, men’s basketball head coach of Iowa State University. The INFINITI campaign came to life through collaborations with the National Association of Basketball Coaches (NABC), NCAA®, ESPN, and the American Cancer Society (ACS).

“I want to thank INFINITI for their support of cancer research with the Timeout for the Win contest and I greatly appreciate Cyclone Nation for supporting me,” said Steve Prohm, men’s basketball head coach, Iowa State University. “I’m thrilled to be the winner, but most importantly thrilled to have the Iowa State University name attached to help fight cancer.”

Between Jan. 14 and March 11, 48 NCAA® Division I men’s basketball coaches competed for fan votes to win the bragging rights and the highest percentage of the $1 million INFINITI will donate to Coaches vs. Cancer overall.

“INFINITI is honored to be joined with NCAA, NABC and ESPN to raise funds for the American Cancer Society,” said Phil O’Connor, Director, INFINITI Marketing Communications and Media. “We want to congratulate Iowa State’s Coach Prohm and thank all of the participants and basketball fans for their time and efforts supporting this cause.”

As part of the $1 million contribution overall, the three winning coaches of the INFINITI #TIMEOUTFTW campaign will receive a combined $600,000 donated to Coaches vs. Cancer in their names at the end of the regular season.

“On behalf of the American Cancer Society we are incredibly grateful for the support of INFINITI and celebrate Coach Prohm in his victory,” said Sharon Byers, Chief Development, Marketing and Communications Officer at ACS. “This generous donation will allow us to serve more cancer patients and their families with critical services and resources to improve and save lives from cancer.”

Cyclones head coach Steve Prohm winning first place ($360,000), Bob Huggins, head coach of the West Virginia University Mountaineers, came in second place ($150,000), followed by the Buckeye’s head coach Chris Holtmann of Ohio State University who came in third ($90,000).

“The NABC is proud to partner once again with INFINITI in the Timeout for the Win campaign,” said NABC Executive Director Jim Haney. “Through this collaboration countless funds have been raised for the Coaches vs. Cancer program in the fight to defeat cancer. Congratulations this year to Coach Steve Prohm, his Iowa State program and fan base for winning this competition in a tight race with West Virginia’s Bob Huggins and Chris Holtmann of Ohio State.”

During the NCAAâ tournament, between March 17 and March 22, INFINITI donated for every bracket entered into the INFINITI Bracket Pool Challenge on In partnership with CBS Sports and Turner Sports, INFINITI will raise up to $350,000 for the American Cancer Society.

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