The colorful mural is a temporary installation painted on plywood and cannot withstand the elements of weather. It will be removed this weekend.
“MarketStreet was pleased to work with artist Kelsey Montague, ABC, and Taylor Swift on this experience in the Gulch. We’re thrilled for the hundreds of fans who got to see Taylor in person at the mural, the thousands who’ve since visited it, and the millions all over the world who have now watched or seen images of Kelsey’s tremendous art,” said MarketStreet Enterprises Managing Director Jay Turner in a release.
Finding a home indoors will be the next move for the mural to keep the artwork intact but no word yet on where it will be located.
Taylor Swift used the mural as one of her clues for a new song she released “Me.” During the NFL Draft, Swift appeared on ABC with Robin Roberts where she shared about the new song releasing the song and video simultaneously. The video for “Me” received a record-breaking 65 million view on YouTube, the second largest debut of a video on any streaming platform according to Billboard.