Five Daughters Bakery Irma Instagram Post Receives Backlash

Five Daughters
credit @nevrous

On Friday, just ahead of Hurricane Irma, Five Daughters Bakery posted a boomerang video on their Instagram page that has had been viewed over 1 million times and received over 200 comments, as of the writing of this article.

They stated, “Sending our thoughts and prayers to all those affected by Hurricane Irma. Safe travels to everyone seeking refuge. We’d love to see you in the panhandle at @seaside_newtownoldways or in Nashville, TN! 🍩🍩🍩🍩🍩
#stayawayirma #fivedaughtersbakery”

A myriad of comments have been left on the post.

One said, “I guess I’m the only one who thinks it’s not okay to use a natural disaster to advertise your products.”

While another stated, “Donuts are such an effective way to make light of a storm that has caused 20 deaths and counting…”

Others had a different take on the post, “Love this❤️❤️❤️ and couldn’t agree more. Donuts always make everything better 🍩”

The following day, September 10, Five Daughters Bakery posted again on Instagram regarding the Hurrican Irma post.

“Regarding yesterday’s post: Hurricane Irma is a very serious matter, and we used our platform to reflect how we feel about the storm. #stayawayirma”

They continued by saying, “We are in no way attempting to make money off of a natural disaster, instead we are donating a portion of our proceeds to hurricane relief. If you found our post stating we are sending thoughts and prayers “tasteless” (pun intended) and offensive, we invite you to UNfollow us and put your energies towards helping the world. ❤️
#hatersgonnahate #bakersgonnabake #thegreatestoftheseislove #vegandonut”

After the follow-up post, one commented, “After seeing all of the controversy of yesterday’s post, I question the judgement of the person who thought it was a good idea to put the face of a young lady who had nothing to do with that controversial post on today’s very insensitive post? In my opinion it would have been better judgement for the person who created the post to put their face on the response post. If we, as humans, owners and customers truly care about each other we would understand that we are all affected by #irma and would be more sensitive to each other’s feelings. To me, to say “unfollow me” is like saying “you don’t matter!” #takethisdown”

Five Daughters Bakery has three locations in the greater Nashville area, including one in Williamson County inside The Factory in Franklin. Five Daughters also recently opened an air stream location in Seaside, Florida.


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