First Watch Opens Two Locations in Former Egg and I

First Watch

First Watch just recently opened its latest location in Franklin, opening just a couple of weeks ago in the former Egg and I location on Meridian Boulevard next to Tupelo Honey.

So, what happened to the Egg and I? Last year, First Watch acquired all of the 114 Egg and I locations across the country. With this transaction, it makes First Watch the nation’s largest and fastest-growing breakfast, brunch and lunch restaurant company with 267 restaurants in 26 states and a combined 18 under development in 2015. Terms of the deal were not announced. In addition to the new Meridian location, First Watch also reopened the former Egg and I location in Brentwood on Old Hickory Boulevard.

The new Brentwood restaurant will be the 33-year-old company’s sixth First Watch in the Nashville area and will employ about 25 people. Customers of the restaurant will be among the first to sample the eatery’s fresh, new menu, which debuted in the company’s other Nashville-area First Watch restaurants in early March.

“We brought First Watch to Nashville in 2011, and we’ve been fortunate enough to have seen incredible success during those five years,” said Chris Tomasso, president of First Watch, of the company’s fast Music City expansion. “Our decision to focus on Nashville in 2016 as a hub for growth and development for the company was an easy one. It’s a vibrant, bustling city full of culture, and our customers here have been unbelievably receptive to our innovative menu philosophy and our commitment to trending dishes and high-quality, fresh ingredients.”

First Watch’s curated menu takes an elevated approach to traditional and inventive offerings made to order using farm fresh ingredients. It includes items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant on Old Hickory will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

Both of these new locations will also offer options from the restaurant’s Fresh Juice Bar, juiced in-house daily using fresh fruits and vegetables sourced locally whenever possible. The restaurant will serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.

These new locations of  First Watch will open with the restaurant’s latest interior design, which combines farm fresh elements with a high-energy, urban vibe.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

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1 COMMENT

  1. First Watch is not in the same class as Egg and I – what a terrible disappointment. We loved Egg and I, and dined there frequently -we have tried first watch a few times, the menu was a little strange, service was just so-so, food quality not so good. Unfortunately, with this acquisition, we will have to find a new favorite breakfast place.

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