Next-Gen Marketing: New Tech. New Tools. New Thinking.
Thu, Feb 21 11:00 am
Join AMA Nashville for our next power luncheon on Feb 21st at 11:00am at City Winery for a special guest speaker! This one you won't want to miss! Marketing is undergoing a spectacular renaissance ignited by remarkable levels of innovation that are reshaping the marketing landscape. In this special session, keynoter, futurist, and professor, Christina “CK” Kerley brings the audience on a tour of these transformative technologies—and features new ways to think about (and embrace!) these exciting changes. While mobile is powering billions of smartphones, the Internet of Things (IoT) will enliven trillions of smart things—and enables marketers to convert objects, products, and places into intelligent touchpoints all along the customer journey. Where Augmented Reality (AR) offers a new layer of new media atop the real world, and Virtual Reality(VR) provides the first truly immersive digital world—through Mixed Reality (MR), the physical and digital worlds collide . . . via holograms! By leveraging Big Data and Artificial Intelligence (AI), companies now have the power to anticipate customer needs, hyper-personalize product offerings, and contextualize messaging campaigns. And while apps have given our audiences unprecedented levels of convenience, intelligent bots will give them back what they value the most—their time. Through this session, you will gain insight into: • New Technologies: A tour of the technologies driving remarkable changes across the marketing landscape, with examples spanning Mobile, IoT, AI, AR, VR, MR, and Big Data. • New Thinking: New ways to strategically think about these new capabilities—to help remove the fear of change, and get you excited about this new universe of marketing possibilities!