How to Thrive in a Rapidly Changing Marketing Industry
Tue, Aug 27 11:00 am
Join AMA Nashville for our next Thought Leaders Luncheon on August 27th at 11:00am at City Winery! With a unique vantage point gained through his experiences as a successful serial entrepreneur, angel investor and brand builder in industries spanning music, media, marketing and technology, Claude Zdanow, Founder and CEO of multi-national marketing conglomerate, Stadiumred Group, shares his observations on the dramatic shifts occurring in marketing and recommendations for tangible ways to manage and grow your brand or marketing business in today’s dynamic and rapidly-evolving environment. In addition to identifying key indicators of change he has found useful in addressing the shifts occurring the marketing industry – from small to giant brands, from boutique to international conglomerate agencies to those businesses in-between – Claude will also take a deeper dive on how brands are changing; the impact of agency fragmentation, consolidation and hybrids; what that impact means for brands and their marketing partners; why you should care and ways you can prepare and thrive whether you’re a brand, boutique, agency or a marketing business somewhere in-between. Claude will also share real-world knowledge, insight, and advice on the essentials you’ll want to understand in financing or selling your own business as well as smart growth strategies that include investors, lenders, debt and mergers and acquisitions (M&A). Claude concludes with key elements you can consider in running your brand or marketing business.