eat the frog fitness
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H.G. Hill Realty Company announces that Eat the Frog Fitness will open in the Hill Center. This is the first Tennessee location for Eat the Frog Fitness.

The 3,071 square foot studio will open in the first quarter of 2020 and will be the concept’s 33rd location.

Eat the Frog Fitness, founded by 2008 Olympic Gold Medal Winning Decathlete Bryan Clay and longtime fitness executive Joe Culver, delivers highly personalized workouts, in a studio setting, 24 hours per day, seven days a week.

Lee and Beth Ann Stromatt, owners of the Hill Center Brentwood studio, searched for a fitness concept that was unique and new to Williamson County. “Bryan and Joe’s approach to helping people achieve their fitness goals over the long term was especially appealing to us,” said Lee Stromatt. “We are thrilled to bring the first Eat the Frog Fitness in Tennessee to Brentwood.”

The company’s name comes from Mark Twain’s famous saying that if you eat a live frog first thing each morning, nothing worse will happen to you the rest of the day. “Fitness is most people’s ‘frog,’ it’s what they procrastinate the most. Eat the Frog Fitness members across the country that follow the prescribed personalized workout plan are achieving faster and longer-lasting results as opposed to what they realized with their former fitness routines,” said Stromatt.

“Our approach empowers members to build and maintain their fitness growth,” said Clay. “We threw out the old metrics and rewrote the playbook to provide a completely different experience from what people typically experience at gyms and through personal training.”

Eat the Frog joins MOOYAH Burgers, Fries & Shakes, which H.G. Hill Realty Company announced Monday would open in the Hill Center.

Last month, several new Hill Center tenants were announced including CycleBar, Clean Juice, Drybar, Pure Sweat + Float Studio and PetPeople.

Eat the Frog Fitness pre-sales have begun, with the best rates and special benefits offered to the first 100 founding frog members. To learn more, text 615-431-3764.

More Hill Center News

In addition to the new phase two retailers, the upper and lower level garages are open. Planning continues on the approximately 90,959 square foot AC Hotel by Marriott that will have 148 rooms and is located at the west end of the development abutting Maryland Way Park.

Phase II additions add 196,993 square feet to the current 237,828 square foot center, bringing the total square footage to 434,821. Once fully developed, the development will consist of approximately 600,000 square feet. For additional information about Hill Center Brentwood, including current retailers and restaurants, and leasing information visit