You Gotta See This: Colonel Sanders Makes A Comeback

KFC has brought back Colonel Sanders by launching three new commercials on Tuesday.

“Howdy folks, it is me, Col. Sanders,” former “Saturday Night Live” impressionist Darrell Hammond says with a cackle on new promotional spots that Yum Brands! debuted Tuesday on Twitter and Facebook. ” I’ve been gone for a while and boy howdy have things changed.

“But what you don’t always seem to have these days is my Kentucky Fried Chicken,” he intoned. “Well I’m here to change all that.”

Analysts say attention for the brand is long overdue in the U.S., where consumers have gravitated to healthier fare, even if they pay a little more at outlets like Chick-fil-A and Chipotle.

Using the familiar face to sell more fried chicken on the bone appears to be “a half-hearted way to re-examine the quick chicken business,” Janney analyst Mark Kalinowski said in an interview Monday. Other Yum concepts, he added, like a Super Chix near Dallas, Texas, focus on the Chick-fil-A formula of a chicken breast sandwich on a bun and frozen custard, reported the The Courier Journal.

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