After returning to their original downtown Franklin location after 13 years away, The Cocoa Tree has closed its Franklin retail shop. Just seven months ago, Bethany Torino opened her truffle shop at 100 4th Ave N in downtown Franklin, the exact spot where she opened her first store in 2004.
But on Tuesday afternoon, Torino posted a message on Facebook that the Franklin retail store was closed in order for her to pursue other avenues. The message reads:
“Good news and bad news.
Bad news first? Ok…The Cocoa Tree retail space in downtown Franklin is closed.
BECAUSE (good news)
We have an opportunity with Fresh Market that we need to put all our resources into.
I know this is not what any of us wanted, but I can’t do everything and the wholesale opportunity is much better in the long run.
More good news…you will be able to find The Cocoa Tree products in retail locations across the Nashville/Franklin area by October 1st!!
Stay tuned!! We will keep you posted”
The Cocoa Tree’s first retail store opened in 2004 in what was originally a closet in the back of Franklin Mercantile Deli. From there, Torino worked out of a variety of places in downtown Franklin, including the current space now occupied by Haven and in the Unruli Hair Salon space. Torino then took her other-worldly truffles to Nashville, opening a shop in Germantown.
After closing the Nashville location in 2012, The Cocoa Tree was never far from Torino’s mind and finally after the nudge from her new business partner TJ, she reopened The Cocoa Tree in its original location at 100 4th Avenue North in November 2017.
Follow The Cocoa Tree on Facebook for the latest updates.