Brentwood Resident “Conceptualizes” Art Project

The Conceptualizer Dale Addy

We stopped by Belmont University on Wednesday where Brentwood resident Dale Addy, partner of DNA Creative Marketing, showed us a new art installation.

The tongue-in-cheek “The Conceptualizer – A celebration of the artist in all of us,” is a highly-participatory show that puts the observer at the heart of creativity and, thus, the heart of innovation. The project is intended to show that creativity is everywhere, and not just a gift for a select few.

In the video, you can see how “The Conceptualizer” works. First, you spin three wheels that have 19 words on each wheel. We asked Addy how he chose the words to place on the wheels and he mentioned his affection for classic country music. With that in mind, you will find words like “possum,” a reference to George Jones, “highway men” and “outlaws.” Other words on the wheels have duplicity in meaning encouraging creativity.

The project will be open to the public on Thursday, September 7, from 4:30p – 6:30p where you can meet Addy. A reception will take place at Belmont University at the Leu Center for the Visual Arts lobby located at 1918 Belmont Boulevard, Nashville.

About Dale Addy

Addy moved to Nashville in 1993 and served as vice president, associate creative director, at Dye, Van Mol & Lawrence. Ten years later he formed DNA Creative Marketing, having since worked on a number of national/international brands, including: Jack Daniel Distillery, Nissan North America, Permobil, Ruby Tuesday, and YellaWood Pressure Treated Lumber. He has taught at both O’More College of Design and Belmont University for 10 years. He has a Bachelor of Science in Applied Art and Design from Cal Poly San Luis Obispo and a Master of Fine Arts in Graphic Design from Savannah College of Art and Design.

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