The Heritage Foundation of Williamson County, TN, reveals plans for the much-anticipated 37th Annual Main Street Festival to be held July 17-18. One of the area’s largest family-friendly arts and crafts street festivals, this free-to-the-public event attracts tens of thousands of people to the Franklin historic district each year. This year’s signature Heritage Foundation event will be hosted by the Downtown Franklin Association, a division of the Heritage Foundation, from 10 a.m. to 7 p.m. Saturday, July 17 and 10 a.m. to 6 p.m. Sunday, July 18.
Thanks to the early commitment of the festival’s long-standing presenting sponsor, First Horizon, the foundation team has been working closely with the city and health guidelines to bring back many of the treasured experiences at Main Street Festival in a fun, safe and family-friendly way. Special consideration has been given to increased festival activity spacing, reduction of stages and large gathering spots, enhancements of large screens and mobile app promotions, and increased hand sanitization stations.
“Without the support of First Horizon and all of our corporate partners, bringing this beloved event back would not have been possible. We couldn’t be more excited to host this event to celebrate with our community after the challenges of 2020,” said Heritage Foundation CEO Bari Beasley.
Something Old and Something New for Festival Fans
- More than 150 artisans and craftspeople will showcase their work giving festival-goers access to shop and experience unique local, regional, national and even international crafts, products, foods, and giftables. New this year will be a Fine Arts Gallery with top artisans showcasing works such as pottery, photography, hand-crafted jewelry and more.
- Festival fans will find the return of many treasured experiences including the popular KidsZone presented by Grace Chapel featuring children’s activities, games, arts and crafts. Furry friends are also welcome with the return of Mutts on Main PetZone presented by MARS Petcare featuring pet photo stations, activities and promotions along with onsite pet adoptions through the Williamson County Animal Shelter.
- The food area for the 2021 festival has expanded into two sections on 3rd Avenue N. and 2nd Avenue S. to allow for an enhanced food menu, increase in cold snacks and beverages, and expanded spacing between food stations. Festival goers will not only find their food favorites including fresh donuts, kettle corn, fried brussels sprouts, Kona Ice and Cousin’s Maine Lobster, but new food experiences including Loveless Café, 40 Below Joe and Jericho Coffee. Adult festival fans will not be disappointed with the return of the Beer Garden presented by Bavarian Bierhaus, and the Whiskey Lounge presented by Leiper’s Fork Distillery.
- Although due to city health restrictions, Main Street Festival will not have the main stage for live entertainment this year, there will be pop-up style street performers and surprise entertainers throughout the weekend. All Downtown Franklin merchants will be open and celebrating with specials, features, and promotions for enhanced shopping, dining, and entertainment throughout the historic district. Shuttle service will be available from Harlinsdale Farm and Church of the City.
“We have been working hard behind the scenes to curate the best selection of vendors for this year’s Main Street Festival,” said Downtown Franklin Association’s Managing Director Liz Zinke. “Our goal was to bring back festival favorites but continue to expand on the excitement of bringing some new foods, artists, vendors and experiences to the mix.”
If you are interested in more information about being involved in Main Street Festival as a sponsor or volunteer, email Drew Allensworth at [email protected]