6. Origins of “Good to the Last Drop” Slogan
Theodore Roosevelt coined the phrase “good to the last drop” after tasting a cup of coffee at the Maxwell House Hotel.
Maxwell House coffee was developed by Joel Cheek and his partner Roger Nolley Smith in the late 1800’s and first served in a fancy Nashville hotel, in 1802. That hotel is the Maxwell House on Rosa L Parks in Nashille.
According to Maxwell House lore, when President Theodore Roosevelt was served Maxwell House coffee, he said it was “good to the last drop.” Owners Leon T. Cheek and John Neal heard President Roosevelt’s bold statement, and they adopted it as their corporate slogan. But stories vary on whether President Roosevelt was staying at the Maxwell House on Hermitage at the time.