Belk has launched an exclusive new collection. Cynthia, by Cynthia Rowley is available in stores now! This marks the third special collection Belk has distributed, with its Sophie Max by Leon Max collection.
“Even though Cynthia is not from the South, we like her style aesthetic. Color, print and florals are very dominant,” said Kathryn Bufano, Belk president and chief merchandising officer in a recent interview. “There’s a very feminine twist and dresses are a big piece of her collection.”
Cynthia by Cynthia Rowley will be launched in 149 Belk stores, close to half of the chain. The line will include apparel, handbags, jewelry, scarves, accessories and small leather goods, priced from $80 to $200.
I have found this collection colorful and bright, with fluid designs that are easy to wear. The floral jacket fits like a glove, and you can pair it with a striped tee for an up to the minute look. Hurry, this collection is limited in quantity. The pieces will be hard to come by, but your look will be uniquely you!
